Product DiscoverabilityI’ve spent a lot of time this year working on optimizing my Amazon Product Listings as well as working with clients on their product listings and seen some remarkable success for product discoverability on Amazon.

I’ve also come to the realization that optimizing products on Amazon is a never-completed task. The more I continue to work on my listings, the better I find my product rankings which improves sales so the continued effort does pay off.

Optimizing Product Listings for Search

Customers must be able to find your products before they can buy your products and search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information (title, description, etc.) you provide for a product.

  • Factors such as these help determine where your product appears in a customer’s search results:
  • Degree of Text Match
  • Price
  • Product Availability
  • Selection
  • Sales History

By providing relevant and complete information for your product, you can increase your product’s visibility and sales.

Amazon’s Focus

The more time I spend working on my product listings and Amazon Seller Account, the more I realize Amazon is totally focused on creating the best shopping experience for their customers and that one fundamental goal continues to shape Amazon’s A9 Algorithm.

This realization has enabled me to think of my products more from what the customer wants to see and know, while also ensuring that Amazon’s A9 Algorithm understands my products, their features, benefits and potential use by the customer.

In the next blog post, I’ll be covering Optimizing Product Titles and Best Practices.