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Optimize Your Amazon Vendor Selling Strategy
Selling To Amazon – Left
Selling On Amazon – Right
Selling To Amazon
Oh Happy Days. Right?
- Thought you were going to continue to get those large orders.
- Thought you would see some nice opening orders for your new products.
- Thought you were going to see some decent reorders.
- Thought you were going to have some control over the price your product sells for.
- Thought those reviews and PPC marketing would be easy to manage.
Stand Out In Amazon Search – Left
Selling On Amazon – Right
Selling On Amazon
Our Blended Model offers vendors multiple solutions to the issues faced with the Selling To Amazon Model. A few benefits:
- Control over inventory - how much and when to ship.
- Control over actual product prices - maintaining balance with your other markets.
- Control over marketing - budget, search terms, promotions, coupons.
- Control over new product launches - initial order quantities, marketing, reorders.
- Control over product listing - images, content, search terms, changes.
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Our Blended Approach Benefits
Product Listing – Left
Having an optimized product listing is the first step in driving your Amazon sales volume and sales rank. An optimized listing includes a keyword rich title, bullet points and description as well as images that help the customer make an informed decision. We can analyze your existing listing or build a new listing that is truly optimized.
Product Listing – Image Right
Amazon PPC Marketing – RIght
Amazon PPC MarketingThe backbone to your Amazon marketing strategy is Amazon PPC Marketing but running an efficient Amazon PPC Campaign is an art unto itself. Our expertise enables us to:
- Run PPC campaigns that drive sales and get smarter over time.
- Increase sales with smarter Amazon Sponsored Product Ads.
- Get intelligent keyword and bid suggestions that increase profit and lower ACoS percentages.
- Analyze your competitor’s products and see the keywords they are ranking for.
Customer Commuications – Left
A key component in the sales process is customer feedback and reviews. Our strategy to accomplish these begins with our custom automated and targeted emails.
We want to reach buyers at the perfect moment and increase the likelihood of getting feedback or reviews by sending relevant emails based on tracking information received automatically from UPS, FedEx, USPS and more.
Customer Communications – Right
Competitive Research – Right
Competitive Research – Left
- Have a new product idea but want to check out the potential on Amazon before you commit.
- Want to know how many units a competitor's product is selling on Amazon per day/month.
- Want to know what keywords your competitor is ranking for on Amazon and sales those keywords generate.
We have the proprietary software and research tools to search and filter through thousands of products on Amazon and provide the key metrics that enable you to make good, sound decisions with your current products and potential new products.
Call to Action
If you are currently a vendor selling direct to Amazon then you have some experience with the “Pro’s and Con’s”. What our Blended Model Approach does is lessen, or even eliminate, those potential Con’s and enable you to maximize your products and sales on the Amazon platform.
Optionally, we also provide in-depth analysis of your current product listings on Amazon including where you can benefit from listing improvements to competitive keywords analysis.